Recently I went through the process of selecting cases for my own guitars. What I wanted was a high quality case that was produced by a company that would be dependable for me going forward.
Even though I was aware of Bob's experience with Ameritage and how his cases had to live in my basement until he picked them up in the states because shipping them to OZ was going to cost something like $700 each I ignored this info and started my case quest at Ameritage... My mistake.
My experience with Ameritage as an organization was not good I am very sorry to say. Even though the one Ameritage case that I did receive is a great case and the customer likes it fine what I had to go through in my dealings with Ameritage really turned me off. In fact it was the only bad experience that I have ever had dealing with the vendors that service the Luthier community.
Folks that know me well know that I am not one to ever let anything slip through the cracks... If there is a single weed in my lawn I am out there pulling it...


Anyway in my dealings with Ameritage the disconnect seems to be, in my opinion, between me and the point person for Ameritage.
It started with a call to get the ball rolling for me and what I encountered was an individual who answered the phone and did not speak English well enough for me to understand them. I have traveled many places in my life and lived abroad for over 5 years and I usually can find some common language to communicate with someone but this was not the case, pardon the pun here. What I was able to understand was that someone was on vacation and I could call back in a week. This was how I lost the first week.
Next I emailed Ameritage twice hoping to have my emails at the top of the stack for the vacationing person to address upon their return. My two emails were never replied to. This is how I lost the second week...
My persistence in calling Ameritage finally paid off and I got to speak with the person who deals with us directly. She was very pleasant and was always very pleasant when I spoke with her - this was not a problem.
What happened next is after I completed the very complicated measurements form as was requested of me and sent electronic copies to Ameritage time passed and I didn't hear from them until I called Ameritage once again. I was assured that my order was being processed and that everything was fine. Then one day I received three emails all at once to various email addresses that are for me personally, my web site, and the convention used in the past for mac.com members.
It was the old hurry up and wait game and the emails were asking me for additional information. I had thought that all that I was asked to provide had been provided so I was kind of pissed that the additional requests (for a tracing) should have been made to me up front so as to not waste time...
So as always I drop what I am doing and make tracings and take them personally to the post office and ship them express mail (2-3) days to the cryptic post office box that Ameritage uses in Miami. My understanding is that the cases are made in Costa Rica and this drop box in the US gets emptied and sent to Costa Rica.
Also all along the way I had been saying to the representative at Ameritage that my L-OO is from the same plans as another Luthier who uses their cases and that if they just used his sizing for me it would be perfect. I had suggested this 4-5 times on various calls. I had also suggested that my OM is an OM and that Ameritage's standard OM case would be fine for me too... Someone was not listening....
To make a long story short I lost 5-6 weeks in dealing with Ameritage, received one off-the-shelf case but no custom cases, and ended up having to nearly scream at them that in no way did I want them to proceed with my order. Since I felt like they had not listened to me at all in our conversations I had a fear that they would in their own sweet time not cancel my order as requested verbally and in writing.
The pattern here was that on nearly every occasion what was promised to me just never happened... Even the ship date that they provided to me for the off the shelf case didn't happen as promised either...
The person who I dealt with maintains that they never received my tracings. Now I can understand that the forwarded mail from Miami to Costa Rica may be the problem here but if this is going to make it so that clients lose time and have to resend requested things to Ameritage I think that Ameritage needs to find a better was to do business. A customer's expectation is going to be that they are dealing with a professional organization and anything short of this is going to create issues for all concerned...
Anyway I was not thrilled that the cases weigh 18ish pounds anyway and perhaps this was a good thing after all. But I did lose a lot of time in the fruitless process and I cannot begin to tell you how irritated it made me too. To date every organization that I have ever dealt with during the Lutherie journey has been top notch for customer service.
So... taking Bob's advice I called Dennis Reamy at Cedar Creek and in one call I had a list of things that I needed to provide, I understood the pricing, and Dennis was a pleasure to deal with. The next day, one day mind you, my cases were on order and what Cedar Creek needed from me had been provided. The pricing was actually better IMHO too and the cases are not 18 pounds either.
I am now a couple of weeks away from receiving my cases (3 for now) and looking forward to this very much.
It's funny how one person can make or break one's experience with an organization and it reminds me all to well that organizations are people and people need to communicate well with each other, care about what they do, and be truthful in their dealings at all times. If you make a promise keep it or die trying. And never, never, never try to hide your own incompetence by being untruthful to anyone especially a client or potential client. If you can't do something as requested say so - most folks will work with you and will appreciate the openness and honesty regardless of what inconvenience this may cause them. I would have worked with Ameritage regardless of the delays if I felt like they were honest with me and not trying to shift blame on me when I am the stinkin customer...
Sorry for the rant, again I have very rarely done this kind of a thing but I think that it's important to reward very good service and not tolerate substandard service.
Thanks.
PS: Two of the cases that Cedar Creek is making for me are like the cases that Bob got for Capt. Cook - very cool!!!